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Samsung x Pokémon GO: Community Day Activations 2019

Pokémon GO players and fans were invited to Samsung 837 for three monthly exclusive Community Day activations where they could get out and play New York City’s Meatpacking District and have the opportunity to catch Pokémon and earn s in-game bonuses in the wild.

​Each event was a special half-day Samsung hosted experience leading-up to, during, and after the Community Day excursion, each hosted by Pokémon GO and #TeamGalaxy influencer featuring themed activities, a PVP competition, photo ops, meet & greets, complimentary snacks, prizes, & exclusive Pokémon GO giveaways.

  • Location: Samsung 837 - New York, NY

  • Clients: Samsung Electronics America & Niantic

  • Role: Sr. Business Lead, Events & Experiential Marketing

  • Agency: We’re Magnetic

  • Photo Credit: Collabo NYC, iPhone

  • Influencer Hosts: @Mystic7, @PkmnMasterHolly, @Zoëtwodots, @JTGily

  • Press: Niantic

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The Samsung Experience Tour

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