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The Samsung Experience Tour

To celebrate the launch of the Galaxy S10 and coinciding with their 3 US brick and mortar “Experience stores” , Samsung held a 10-city pop up mobile tour showcasing the Galaxy device ecosystem featuring interactive activations and installations which allowed consumers to experience photography, gaming, wellness, and lifestyle, though the lens of the brand new mobile device.

As the lead Account Manager on this project, I was responsible for day to day client communications and management of all production, logistics, strategy, and creative elements for the tour. Additionally once live, I executed partnership activations in select markets with brands Spotify, SoulCycle, and Athleta.

  • Locations: 10 US Markets & 2 Festivals (SXSW & Jazz Fest)

  • Client: Samsung Electronics America

  • Role: Sr. Business Lead, Events & Experiential Marketing

  • Agency: We’re Magnetic

  • Press: Samsung Newsroom

  • Photo Credit: Samsung, Collabo NYC

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