Samsung 837 Events & Programming

Samsung 837, Samsung’s Experiential Flagship space is the intersection of art, culture, and cutting edge technology for consumers to experience first hand.

Bridging device education with pop culture and entertainment, Samsung 837 hosts weekly “edutainment” events and unique experiential programs for consumers and highlighting photography, gaming, music, health & wellness, and lifestyle to drive consumer engagement, ROI, and long term brand loyalty.

During my two and a half years producing events at the flagship space, I executed partnerships, and activations with brands including Netflix, Hulu, Spotify, VH1, WWD, Fortnite, Niantic, The Infatuation, Buzzfeed, Popsugar, and more.

• Location: Samsung 837 - New York, NY

• Client: Samsung Electronics America

• Roles: Account Executive, Brand Marketing & Sr. Business Lead, Events & Experiential Marketing

• Agencies: PMK*BNC & We’re Magnetic

• Photo Credit: Samsung & Collabo NYC