KRISTEN A. LINCOLN

m: 856.952.3803
e: kristen.a.lincoln@gmail.com


EDUCATION

University of California, Santa Barbara - Santa Barbara, CA

Bachelor of Arts Degree, Political Science
2009 - 2013

SKILLS & CORE COMPETENCES

  • Experiential Marketing & Brand Partnerships (Live & Virtual Brand Experiences)

  • Account Management & Client Relations

  • Project Management & Cross Functional Collaboration

  • Pre-Production, Logistics, & Operations

  • Strong Event Production Skills & Fabrication Knowledge

  • Vendor, Venue, Partner, & Talent (Vetting & Management)

  • Budget & Contract Development & Management

  • Guest List Management & Arrivals Flow

  • Creative Management (Decks, Renderings, Assets, Messaging, Signage, etc.)

  • Post Event Reporting, Measurement, & KPI Analysis

  • RFP’s, Brand Strategy, & Business Development

  • Strategic Brand Partnerships

  • Creative Mood Boards, Activation Design, & On-Site Styling

  • Excellent Written, Verbal, & Organizational Skills

  • Proficient in Microsoft Office Suite, G Suite, Apple Suite, Basecamp, & Slack

EVENT & ACTIVATION EXPERIENCE

  • Industry Tentpole Events & Festivals (CES, SXSW, Coachella, VidCon, Comic-Con, & NYFW)

  • Awards Season - Golden Globes, The Grammy’s, & The Academy Awards (Red Carpets, After Parties, Brunches, Viewing Suites, & Cocktail Parties)

  • Global Product Launches

  • Immersive 360 Virtual Experiences

  • Multi-Market Mobile Tours & Pop Up Activations

  • Launch Events

  • Flagship Programming

  • Retail Marketing

  • B2B & B2C Activations

  • Influencer Marketing Campaigns & Activations

  • Interior Design Projects

CV

160over90, an Endeavor Company | Account Manager, Brand Marketing & Experiential
New York, NY
March 2021 - Present

Clients: T-Mobile & Marriott International

  • T-Mobile Partnerships Include: MLB, F1 LVGP, Red Bull, The Southeastern Conference (SEC), Drone Racing League (DRL), Music Festivals (Austin City Limits, Lollapalooza, & Bourbon & Beyond)

  • Notable T-Mobile Programs Include: T-Mobile F1 LVGP 2023 Activations, T-Mobile Derby After Dark 2023 (All-Star Week party in partnership with MLB), T-Mobile MLB All-Star Week Activations 2021 - 2022, T-Mobile x Red Bull Rampage 2022 & 2023, T-Mobile SEC Football Championship Activations 2021 & 2022, T-Mobile SEC Basketball Championship Activations 2022, T-Mobile SEC Football Mobile Tour 2021, T-Mobile x Drone Racing League Miami Championship Activation 2023, T-Mobile x Bourbon & Beyond Club Magenta 2022, T-Mobile x Austin City Limits Club Magenta 2021

  • Marriott Partnerships Include: NFL & The Laver Cup Tournament

  • Marriott Programs Include: Super Bowl LVI Activations & Client Hospitality, Laver Cup Tournament Marriott Bonvoy Moments Activations & Hospitality

We’re Magnetic | Sr. Business Lead, Brand Marketing & Experiential
New York, NY
February 2019 - August 2020

Lead Account Manager who developed, managed, and executed live events, brand activations, strategic partnerships, and immersive virtual experiences.

Clients: Netflix & Samsung Electronics America

  • Responsible for producing events, activations, and digital experiences from start to finish, leading teams and overseeing all details including concept and ideation, strategy, budgeting and contracts, management of event logistics, talent, influencer, and guest experience, run of show and work back schedule timelines, vendor and venue management, and acting as the lead communicator for internal teams and external agencies and stakeholders

  • Acted as the agency lead contact for key accounts, streamlining internal and external client communication throughout the project management process.

  • Responsible for day to day management of clients and projects from start to finish, ensuring successful program completion against deadlines

  • Developed and delivered creative ideas that met client objectives using a variety of experiential tactics including live events, social media, integrated marketing, and strategic partnerships

  • Acted as the liaison between Production, Creative, Research & Insights departments and clients to ensure all contracted deliverables are executed and deadlines met, implementing and managing all necessary internal and external processes to ensure proper communication flow and manage expectations

  • Worked with the new business and strategy teams to respond to RFPs and proactively identify ways to further engage and grow assigned accounts

  • Led ideation, creation, strategy, and pitching of strategic marketing executions for clients with a focus on scalability, social and digital amplification, and maximizing ROI. Stayed ahead of client needs, and proactively offered solutions and opportunities

  • Worked closely with internal Production, Creative, and Strategy departments to keep teams on track and ahead of client deliverables and identified best practices to create synergies to maximize impact and ensure smooth planning, pre-production, and project execution

  • Responsible for developing internal and external post event recap reports including successes, metrics, key learnings, and best practices for programs

  • Proactively scheduled and hosted internal and external meetings as deemed necessary

  • Maintained bi-weekly project status reports for the agency leadership team

Rogers & Cowan PMK (formerly PMK*BNC) | Account Executive, Brand Marketing
Los Angeles, CA & New York, NY (re-located during position)
October 2017 - January 2019

Account Executive who developed, managed, and executed special events, flagship programming, live music performances, and brand activations on behalf of Samsung 837 - Samsung’s US Flagship Experiential space in New York City.

Client: Samsung Electronics America

  • Responsible for producing events and activations from start to finish, leading and overseeing all details including concept and ideation, strategy, budgeting and contracts, management of event logistics, talent, influencer, and guest experience, run of show and work back schedule timelines, vendor and venue management, and acting as the lead communicator for internal teams and external agencies and stakeholders

  • Developed and managed project scopes, decks, budgets, work back timelines, and onsite plans

  • Produced Weekly Edutainment Programming, Global Product Launches, Live Music Performances, Premiere Events, Viewing Parties, Brand Partnerships, Internal Summit Meetings, Product Keynotes, and Cocktail Parties

  • Spearheaded and executed partnership activations at Samsung 837 with brands including: Netflix, Hulu, Spotify, Niantic, Epic Games, WWD, LinkedIn, Buzzfeed, Popsugar, Million Dollar Listing, and The Infatuation

The Visionary Group | Event Production Coordinator
Los Angeles, CA
June 2015 - October 2017

Developed, planned, and coordinated the live production over 80+ events, activations, and mobile tours with budgets ranging from $75,000-$10M for entertainment, lifestyle, and tech industry brands.

Clients Include: Samsung Electronics America (via PMK*BNC), Google, Microsoft, VEVO, Hulu, Snapchat, Viacom, Warner Bros., Audi, Fullscreen, Calvin Klein, Joe’s Jeans, & Nickeloden

Cultural Moments Include: CES, The Super Bowl, SXSW, Coachella, VidCon, San Diego Comic-Con, Summer TCA’s, & NYFW.

  • Led the planning, coordination, and oversight of events and activations under Senior Event Producers

  • Supported Senior Event Producers in managing client needs, expectations, and relationships on Production related issues

  • Responsible for vendor and vendor procurement and oversight, management of budget and contracts, developing work back schedules and creative decks, signage grids, event logistics, guest list management, talent handling, run of show timelines, and travel arrangements

  • Managed client deadlines and deliverables, kept internal teams on track

  • Responsible for scheduling all pre-production calls, meetings, site scouts, fabrication shop visits, catering tastings, etc.

  • Developed and managed event budgets and program binders

  • Acted as liaison for internal Creative and Design teams to brainstorm event concepts, build and revise renderings per client feedback, track and maintain client assets and signage grids, and ensure all creative output followed brand guidelines

  • Facilitated all post production elements including final budget and delivery of program recap reports highlighting key metrics, analytics, learnings, and any other client requested information

  • Actively participated in new business brainstorms and RFP pitches, and was responsible for designing RFP decks & mood boards

  • Worked hand in hand with Finance to develop and manage event budgets, profit margins, and reconciliation in a timely manner

Best Events | Event Production Assistant
Los Angeles, CA
December 2014 - June 2015

Event Production Assistant who supported the Event Director and Senior Producers in the planning and execution of high-profile special events and activations in the Entertainment industry.

Clients Include: Netflix, Live Nation, Samsung Electronics America (via PMK*BNC), Guy Oseary, Jimmy Iovine, Brent Bolthouse, Pepsi, & The Art of Elysium.

  • Supported the execution of special events and brand activations including planning, pre-production, load in/out, vendor management, onsite runs, arrivals, and guest list management

  • Responsible for creating and maintaining event binders including contracts, ROS’s, expenses, vendor invoices, pull lists, and respective paperwork

  • Managed and reconciled project budgets in a timely fashion after conclusion of events

  • Maintained the Event Director’s daily calendar by planning and scheduling meetings, video calls, and booking site visit and event related travel arrangements

FOX Broadcasting Co. | Freelance Event Production Assistant
Los Angeles, CA
October 2014 - December 2015

Event Production Assistant who supported the onsite execution of FOX Entertainment’s Creative Services Dept. special events.

  • Responsible for managing event logistics and carrying out administrative duties including event binders, load in/out schedules and vendors, onsite runs, BOH organization, and guest arrivals

  • Reported to the SVP, FOX Creative Services Dept.

FOX Broadcasting Co. | Production Assistant
Los Angeles, CA
June 2014 - October 2014

On Air Production Assistant who supported the day to day production of FOX TV’s reality show “Utopia” (Season 1).

The Dream Foundation | Events and Marketing Intern
Santa Barbara, CA
2013-2014

Intern who supported the Director of Events in the ideation, planning, and execution of private non-profit special events and fundraisers.

  • Event Highlights Include: Dream Foundation’s 20th Anniversary Celebration of Dreams Gala & Flower Empower Luncheon 2014