Samsung x Netflix ‘El Camino’ Viewing Party

In partnership with Netflix, Samsung hosted an exclusive viewing party to celebrate the premiere the Netflix Original film ‘El Camino’ in tandem with their latest partnership built around Netflix content for Samsung mobile and tv owners.

Netflix and Samsung executives, Samsung Smart TV owners, and Breaking Bad fans gathered at Samsung 837 the evening of the film’s launch for a special screening on 837’s 3-story screen and Q&A with ‘El Camino’ cast member, Charles Baker (Skinny Pete).

In addition to the screening, the event featured custom photo installations powered by the Samsung Galaxy Note 10, replica set pieces and vehicles from the film and Breaking Bad series, complimentary F&B, and branded giveaways.

• Location: Samsung 837 - New York, NY

• Clients: Netflix & Samsung Electronics America (QLED)

• Role: Sr. Business Lead, Events & Experiential Marketing

• Agency: We’re Magnetic

• Photo Credit: Samsung, Collabo NYC

• Press: Samsung Newsroom

• Notable Attendees: Charles Baker