After Unpacked: “An Evening for the Rest of Us”

To celebrate the global announcement of the Galaxy Note9, Samsung threw a block party following ‘Unpacked’ at The Barclay’s Center for Galaxy Owners and New York locals to enjoy.

The event featured custom fabricated immersive activations highlighting the Note9 and its newest features, interactive photo installations, panel discussions led by Samsung Galaxy Creators and Influencers, a Note9 mobile gaming competition with Ninja, the Fortnite Battle Bus, complimentary food and beverage from local Meatpacking District restaurants, and a surprise live music set by Grammy-nominated artist, Logic.

• Location: New York, NY

• Client: Samsung Electronics America

• Role: Account Executive, Brand Marketing

• Agency: PMK*BNC

• Photo Credit: Collabo NYC

• Press: Samsung Newsroom & Vibe Magazine

• Notable Attendees: Issa Rae, Gus Kenworthy, Ninja, Elaine Welteroth, Daymond John, Guy Raz, & Logic