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Samsung Experience Store Activations

The first ever Samsung Experience Stores opened to the public in February 2019 to unite retail and Samsung Brand Experience in three key US markets - New York, Los Angeles, and Houston. The grand openings coincided with the global launch of the Samsung Galaxy S10 device, and thereafter hosted special events and brand activations for Galaxy loyalists and consumers to engage with in each market.

  • Store Locations: New York, Los Angeles, & Houston

  • Client: Samsung Electronics America

  • Role: Sr. Business Lead, Events & Experiential Marketing

  • Agency: We’re Magnetic

  • Photo Credit: Samsung, Collabo NYC, iPhone

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