PopSugar x Old Navy:
#HoliYAY Gifting Pop Up

To kickoff the holiday shopping season, PopSugar teamed up with Old Navy to create the ultimate “Deck the Hauls” gifting pop up for special guests and consumers at Empire Stores in Dumbo, Brooklyn.

The activation drove consumer engagement via Instagrammable photo moments, a customized 3D card-making station, an online shopping tablets, and an exclusive ‘build your own’ gift box activation featuring a “jingle belt” (conveyor belt) equipped with the seasons’ must-have gift items hand selected by PopSugar and Old Navy.

The special holiday day long experience opened with an exclusive VIP hour which invited influencers, special guests, press, media to network and mingle over a light holiday brunch, before the activation opened its doors to consumers for the rest of the snowy afternoon.

• Location: Brooklyn, NY

• Client: PopSugar

• Role: Event Production Coordinator

• Agency: The Visionary Group

• Photo Credit: PopSugar, iPhone

• Notable Attendees: Katie Holmes