Joe’s Jeans x Bella Hadid:
Spring 2016 Campaign Launch

An intimate cocktail party to celebrate the global launch of Joe’s Jeans’ Spring 2016 denim campaign in collaboration with Bella Hadid.

Influencers, models, press, and media were invited to Sunset Tower Hotel where they enjoyed a sunset cocktail hour, live music, custom fabricated photo installations, and were gifted exclusive pieces from the Spring collection,

• Location: West Hollywood, CA

• Client: Joe’s Jeans

• Role: Event Production Coordinator

• Agency: The Visionary Group

• Photo Credit: John Metcalf, iPhone

• Notable Attendees: Bella Hadid, Matthew Nowzska, Joe Dahan, Anwar Hadid,, Alana Hadid, & Marielle Hadid